Generating hype isn’t something he needs to work too hard on. The legendary Valve co-founder and managing director doesn’t need to say much more. “What we saw was an opportunity to try and combine these features, to take the social replayability of multiplayer games and the storytelling and sense of an adventure from our single-player games and combine them for Left 4 Dead.” Games like Counterstrike and Team Fortress 2.
And we’ve had multiplayer games which are really good at replayability and playing with your friends.
“Single-player games, which are good at character driven narrative, they let you go on an adventure that has a story and a plot and characters. “At Valve we have traditionally built two types of games,” says Gabe Newell as he twists his desk chair towards the assembled throng in EA’s behind closed doors booth at Leipzig Games Convention 2008.